→ education
University of North Carolina at Chapel Hill
Aug 2016 — May 2020
Bachelor of Arts in Communication – (Media Studies and Production) & Exercise and Sport Science
Minor in Creative Writing
Honors: Dean’s List 3 semesters, Senior Honors Thesis in Poetry, Sigma Alpha Lambda
Related Courses: INTRO TO INTERPERSONAL AN ORGANIZATIONAL COMMUNICATION, INTRO MEDIA PROD, AUDIO/VIDEO/FILM PROD & WRIT, MED & POP CULTURE, VISUAL CULTURE, DOCUMENTARY PROD, DOCUMENTARY PROD: FIRST PERSON
UNC-Chapel Hill Boot Camps
Apr 2022 — Sep 2022
Completed the 24-week Coding Bootcamp from UNC Chapel Hill. Program includes the basics of front-end and back-end technologies including HTML, CSS, JavaScript, jQuery, Bootstrap, React.js. Node.js, Express.js, Database Theory, MySQL, NoSQL (MongoDB), Command Line, and Git.
Between live instructional time, asynchronous material, group projects, and individual assignments, learners spend 450+ hours on program content.
→ employment
Coldwell Banker Howard Perry and Walston | Raleigh, NC
August 2024 — PRESENT
Senior Digital Designer
• Lead the creative design process for all digital marketing initiatives, including websites, email campaigns, social media, online ads, and multimedia presentations
• Ensure all digital designs adhere to brand guidelines and maintain a cohesive look and feel across all marketing channels
• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality outcomes
• Work closely with cross-functional teams to understand project goals, target audiences, and messaging, translating these into compelling content and visual designs
• Track the performance of marketing projects and campaigns, making data-driven improvements to optimize engagement and conversion rates
October 2022 — August 2024
Graphic Designer
• Design creative assets and templates for corporate and agent promotion including: logos, digital display ads, social media graphics, publications, presentations, booklets, flyers, brochures, business cards, postcards, and banners
• Create project design structure and manage lifecycle in ClickUp
• Rebuilt and redesigned e-commerce site to improve user experience, seamlessly integrating a CMS for simplified product management
• Oversee in-house print production, while strategically sourcing and managing external vendors for materials beyond in-house capabilities
TradeMark Residential | Carrboro, NC
June 2022 — October 2022
Leasing Consultant
• Developed campaigns, promotions, and outreach events which increased rental commitments and retained existing residents
• Negotiated and executed leases for 102 unit property and maintained a 95%+ occupancy rate
• Communicated effectively with the Regional Director and General Manager on all significant operating, financial, leasing and administrative issues
• Maintained in-depth knowledge of competition through consistent evaluation of market trends
Go Fish Digital | Raleigh, NC
Nov 2021 – Mar 2022
Production Specialist
• Worked closely with outreach and design teams to develop on-page and off-page SEO strategies to enhance link equity and overall website visibility for clients
• Executed effective link-building campaigns, improving website domain authority through the acquisition of backlinks from reputable publications
• Prepared and executed on-page optimization strategies to achieve organic visibility and increase domain authority for our clients
• Participated in client presentations to set campaign goals, pitch strategies, and provide updates throughout production
Insight Pest Solutions | Morrisville, NC
Apr 2021 – Oct 2021
Social Media Specialist
• Developed organic and paid media campaigns to align with overarching marketing goals, enhancing visibility and engagement
• Managed day-to-day social media operations including: post scheduling, community interaction, and analyzing performance metrics to refine content strategies
• Directed and produced a video campaign detailing each service plan to educate prospects and customer on the offered services
Cardinal Group Management | Chapel Hill, NC
Jan 2021 – Apr 2021
Senior Leasing Assistant / Digital Marketing
• Developed web-based media campaigns to cultivate leads and sales, in lieu of in-person outreach due to the pandemic
• Created engaging audio/visual content (product images, digital flyers, TikToks, etc.) while collaborating with internal departments to establish campaign objectives, effectively promote company offerings, and complete outreach goals
• Monitored social media trends and metrics to ensure that all outgoing content was fresh and fit the current market
• Operated on Entrata, UltiPro, Microsoft Office, and Google Workspace
DWalt Media | Chapel Hill, NC Sep 2020 – Nov 2020
Video Editor
• Responsible for assembling and editing promotional videos for UNC’s residency programs
• Reviewed video outlines and raw material to create shot decisions according to production vision, while ensuring that the project followed a logical sequence
• Operated video and audio equipment to conduct interviews and shoot b-roll
Pushed Up the Mountain, a documentary project by Julia Haslett | Chapel Hill, NC
Jan 2020 – Apr 2021
Production Intern
• Upgraded the film’s interactive website
• Responsible for creating press kits, social media content, film posters, and film graphics
• Utilized Adobe Photoshop to perform color correction, design posters, and edit production stills
• Managed submissions to national/international festivals
• Operated on Squarespace, Mailchimp, Microsoft Office, and Adobe Creative Suite
Cardinal Group Management | Chapel Hill, NC
Jan 2018 – Sep 2020
Leasing Intern
• Participated in Cardinal Way of Leasing, performed scheduled follow-ups with prospects, and professionally presented the community utilizing feature/benefit selling
• Wrote and distributed newsletters, planned property events, conducted original marketing campaigns, and implemented new social media plans and strategies
• Managed leads, reviewed rental applications, and ensured that all customer complaints were handled promptly
• Operated on Entrata, Yardi Voyager, ADP, UltiPro, Google Workspace, Canva, and Adobe Creative Suite
→ student organization involvement
Carolina Ukulele Ensemble | Chapel Hill, NC
Aug 2018 – May 2020
President/Social Media Manager
• Lead weekly rehearsals, booked and managed performances/events, and improved internal communication strategies
• Utilized Facebook, Instagram, Twitter, Snapchat, and Spotify to expand communication channels with fans
• Elevated the groups public presence through local outreach/gigs, promotional campaigns, and story content
UNC Easing Abroad Students’ Entry Program (EASE) | Chapel Hill, NC
July 2017 – May 2018
Public Relations Chair and Mentor
• Designed, published, and distributed: email campaigns, social media content, and meeting presentations
• Helped welcome and introduce international students to life at UNC, organized social events to connect mentors and mentees
Sigma Alpha Lambda National Leadership and Honors Organization | Chapel Hill, NC
Spring 2017 – PRESENT
Member
→ skills
Creative Collaboration | Clear Communication | Project Management | Digital Marketing | Adobe Creative Cloud | Audio/Visual Production | HTML/CSS | Git | JavaScript | Hubspot CRM | ClickUp | Basecamp | Multi-Channel Communications Strategy | Data Analysis | Google Workspace | Microsoft Office | Creative Writing
Darr Media 